When I walk onto the courts and they look at me like I don't know ball

The video uses a common relatable experience of being underestimated and then subverts expectations by showcasing skill and success, making it engaging. The use of a popular sport like pickleball and a subtle product placement through apparel also contributes to its appeal.

The creator showcases their pickleball skills after initially being underestimated. The video transitions from them walking onto the court to playing and winning, culminating in a medal ceremony.