2009: I quit my stable accounting job and...

@thelazyceo

165.0K followers · usually 18.5K views a post

Views

3.0M

Likes

266.1K

Comments

201

Shares

978

SoundTikTok sound · original sound - thelazyceo

Promoted product

Showposhowpo.com

Women’s fashion for every event - from casual to bridal, beach to bar, and evening dresses. Showpo is designed to be seen day to night (and the early hours of the morning). Fast and Free Shipping from our US Warehouse.

3 videos

Why it worked

The video uses a highly relatable 'founder journey' narrative structure that builds trust and authority by showing vulnerability alongside massive success, making the brand feel authentic.

Summary

The founder of the fashion brand Showpo shares a chronological timeline of her business journey, highlighting both the struggles and the successes over 15 years. The video serves as a personal brand-building piece that showcases the growth of her company.

Structure

1Initial career pivot
2Early business failure
3Struggling in a garage
4

Original caption

Literally living proof that you shouldn’t give up. Failure is just making you stronger #businessowner #founderstory

More from @thelazyceo

Product placement

The brand Showpo is mentioned in the on-screen text for 2025 and is visible on a large billboard in the background of that same clip.

On-screen text

2009: I quit my stable accounting job and... 2009: opened a pop-up store 2010: it failed miserably 2010: started a fashion business from my parents' garage 2011: $60K in debt and close to losing everything 2012: trusted my gut and persevered anyway 2013: outgrew the garage and moved into our first warehouse 2016: took the business global 2020: covid hit and I thought I was going to lose it all 2021: rebuilt the business from the inside out 2022: came back stronger than ever 2023: took a seat as a Shark on Shark Tank Australia 2024: used my voice to support other like-minded women 2025: 15 years in, now a $100M global fashion business 2026: still building, now scaling the US & UK bigger than ever