Finn just became a big brother

@connormoynihan4

35.2K followers · usually 1.2K views a post

Views

3.6M

Likes

7.2K

Comments

37

Shares

249

Selling · Other Product

Freshpetseen in 3 videos →https://freshpet.com/ ↗

Why it worked

The video leverages the emotional appeal of a 'big brother' dog and a newborn baby, making the product feel like a natural part of a caring pet owner's routine.

Summary

A family introduces their dog Finn to his new role as a big brother to their newborn baby. They explain that they feed him Freshpet to ensure he has the energy for his new responsibilities.

Structure

1Introduction of the dog as a new big brother
2Showcasing the dog's new responsibilities
3Transition to feeding the dog Freshpet
4Highlighting the quality of the product
5Final shot of the dog eating and enjoying the food

Product placement

The Freshpet bag is shown prominently throughout the video as the creator feeds the dog.

On-screen text

FINN JUST BECAME A BIG BROTHER SO HE'S GOT A BRAND NEW JOB PROTECTOR HIKING BUDDY AND FULL TIME FAMILY DOG AND WITH ALL THAT RESPONSIBILITY HE NEEDS REAL FUEL THAT'S WHY WE FEED HIM FRESHPET VET DEVELOPED AND MADE WITH REAL MEAT AND FRESH VEGGIES HIS FAVORITE IS FRESHPET'S FRESH FROM THE KITCHEN HOME COOKED CHICKEN RECIPE REAL FOOD FOR ALL LIFE'S ADVENTURES

Original caption

Big brother duties just kicked in—@Freshpet keeps Finn fueled for it all. From hikes to cribside snuggles, he’s ready. 🐶👶 #Freshpet #BigBrotherDog #ad

More from @connormoynihan4

Their other posts in the index, biggest breakout first.

Transcript

Finn just became a big brother, so he's got a brand new job. Protector, hiking buddy, and full-time family dog. And with all that responsibility, he needs real fuel. That's why we feed him Freshpet. Vet developed and made with real meat and fresh veggies. His favorite is Freshpet's Fresh from the Kitchen Home Cooked Chicken recipe. Real food for all life's adventures.