I begged them for YEARS to make this

@myboyrudder

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SoundTikTok sound · original sound - myboyrudder

Promoted product

Sundays for Dogs

Air-Dried Dog Food Delivery | Sundays Food for Dogs

3 videos2 creators

Why it worked

The video effectively uses a cute dog's enthusiastic reaction to a new product as social proof, combined with a clear discount code, making it highly shareable and persuasive for other dog owners.

Summary

The creator unboxes and reviews a new fish-flavored dog food from Sundays for Dogs. She highlights its ingredients, air-dried nature, and benefits, and her dog enthusiastically tries it.

Structure

1Unboxing the new fish recipe dog food
2Initial impressions and smell test
3Dog taste test and positive reaction
4Highlighting ingredients and benefits
5

Original caption

@Sundays for Dogs FISH RECIPE!! ruddy is obsessed 🐟 RUDDER30

More from @myboyrudder

Product placement

Sundays for Dogs (dog food): ACTS - the product is shown, opened, and fed to a dog. Removing it would change the video's topic. RUDDER30 (discount code): APPEARS - a code mentioned in the caption and on-screen text, used to get a discount. Removing it would not change the video's topic.

Call to action

Use code RUDDER30 for 30% off your first order.

On-screen text

@Sundays for Dogs FISH RECIPE!! ruddy is obsessed 🐟RUDDER30

Transcript

I begged them for YEARS to make this the brand new Sundays fish recipe. I have not even looked at any of the information. Genuine first impression. It already feels kind of different. White fish and salmon. And same as their other foods: no synthetics, air dried, 100% meat and super foods. First, does it smell fishy? It does. It is not terrible though. You want it to smell like what it's made of. The first official taste test. You're doing the stare. You like it. Great for treat pouches. I did just look at the website. It is made from 80% fish. Finding a completely 100% fish air-dried food is not easy. A lot of them are mixed. No baby, I just want the fish. And Sundays delivered just the fish. This is a great add to their existing line up. It is a hypoallergenic protein and fish offers a lot of unique benefits. Anti-inflammatory, easy on the tummy, lower in fat, and dogs tend to love the flavor. And don't forget RUDDER30 saves you 30% on your first order!