not gonna lie...

@gordonly_

13.4K followers · usually 1.4K views a post

Views

436.7K

Likes

14.9K

Comments

111

Shares

422

Selling · Other Product

A+ Salon https://www.instagram.com/aplussalon_irvine/ ↗

Why it worked

The video uses a relatable 'pain point' (difficult hair) and a high-stakes, visually satisfying transformation to keep viewers engaged until the final reveal.

Summary

The creator documents his trip to California to get a perm for his straight Asian hair at a specific salon. He shows the entire process and shares his satisfaction with the final result.

Structure

1The problem of straight Asian hair
2Traveling to California for a specific stylist
3The salon process and perm application
4The final reveal and styling
5Before and after comparison

Product placement

The video features A+ Salon in Irvine and the stylist Jay as the primary subject.

Call to action

Let me know in the comments.

On-screen text

Original caption

Was a perm the move?? #asianhair #asianperm #wavyperm #menshairstyle

More from @gordonly_

Their other posts in the index, biggest breakout first.

not gonna lie... so i booked a flight to california just to get a perm. come along with me. i could've gone local but i couldn't find anybody. the only problem... my family decided to tag along which means my hair appointment just got way more expensive. all right, touched down in orange county. one last look at the straight hair before we take the leap. super nervous not sure how this one's gonna turn out. pulled up to the salon in irvine, got my hair washed, visor on, rods in, and the first solution's cooking. 30 minutes under this heater definitely too late to back out now. second solution goes in, rods come off, and yep, curls are coming in. time to wash it all off and see how it looks. here's my first reaction... let's see what we've got. trip was worth it for the first time, but it looks fire. this is jay. found him on socials. i had to fly in because he definitely had the best work. time for a quick cleanup and now styling it out. jay's showing me how to keep it looking natural, and it's pretty easy maintenance. if you have straight asian hair, you know it's a pain in the *** stoked to wake up and have my hair looking decent for once. and here it is, fresh perm. honestly, i'm happy with how it turned out. before... and after. was it worth it? let me know in the comments.

Transcript

Not gonna lie, I'm tired of having straight Asian hair, so I booked a flight to California just to get a perm. Come along with me. I could've gone local, but I couldn't find anybody. The only problem, my family decided to tag along, which means my hair appointment just got way more expensive. All right, touched down in Orange County. One last look at the straight hair before we take the leap. Super nervous, not sure how this one's going to turn out. Pulled up to the salon in Irvine, got my hair washed, visor on, rods in, and the first solution's cooking. 30 minutes under this heater, definitely too late to back out now. Second solution goes in, rods come off, and yep, curls are coming in. Time to wash it all off and see how it looks. Here's my first reaction. Let's see what we've got. Trip was worth it for the first time, but it looks fire. This is Jay. Found him on socials. I had to fly in because he definitely had the best work. Time for a quick cleanup and now styling it out. Jay's showing me how to keep it looking natural, and it's pretty easy maintenance. If you have straight Asian hair, you know it's a pain in the ass. Stoked to wake up and have my hair looking decent for once. And here it is, fresh perm. Honestly, I'm happy with how it turned out. Before, and after. Was it worth it? Let me know in the comments.