How to apply to get up to $20,000 in scholarships!

@michellescomputer

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Promoted product

Santander Open Academysantanderopenacademy.com

Discover all the e-learning offer by Santander Open Academy: Courses, study grants, mobility grants and more - go in and sign up now!

Why it worked

The video addresses a high-intent, universal pain point (funding college) and provides a clear, low-friction path to a tangible financial reward, making the promotional content feel like helpful advice.

Summary

The creator explains how to apply for a $20,000 scholarship program offered by Santander Bank through their Open Academy platform. She breaks the application process down into two simple steps and highlights the additional free courses available on the platform.

Structure

1Identify the problem of finding scholarships
2Introduce the Santander scholarship opportunity
3Explain the two-step application process
4

Original caption

#openbankpartner What are you waiting for?? Step 1 Register, Step 2 Apply. @Openbank_US has got you! Comment “scholarship” and I’ll send you the link to apply. #SantanderOpenAcademy #applynow #scholarships #ad NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Open Scholarships up to $20,000 are offered by Santander Bank, N.A. Apply through Santander Open Academy, by December 1, 2025. Eligibility generally limited to legal residents of 50 United States (and D.C.), 16 years of age or older. Other eligibility requirements apply. For application, award criteria, and other terms, see link in bio to visit Santander Open Academy’s page. Openbank is a division of Santander Bank, NA

More from @michellescomputer

Product placement

Santander Open Academy is the primary subject of the video, shown via screen recordings of the website.

Call to action

Comment “scholarship” and I’ll send you the link to apply.

On-screen text

How to apply to get up to $20,000 in scholarships! #openbankpartner OpenBank is a division of Santander Bank, NA $20,000 Up to 25 winners Santander Scholarship Open Scholarships - Fund Your Future With Up to $20,000 Financial assistance Online Get Started Santander course | High-Performance Leadership: Lessons from F1 August 1, 2025 - December 1, 2025

Transcript

How to apply to get up to $20,000 in scholarships in just two steps. When I was starting college, I was looking for scholarships and financial aid, but I had no idea where to find them. If I had known, that would have made my journey into college so much easier. That's why I'm partnering with Santander to share this scholarship opportunity with you right now. Santander is giving scholarships of up to $20,000 for tuition through Santander Open Academy, their free e-learning platform. And you can apply in just two steps. One, you register with Santander Open Academy. It's free. Two, you apply for the Santander Open Scholarship. It's that simple. You don't have to be a Santander or Openbank customer, and you also get access to over 1,000 free courses, that way you can supplement your college learning at your own pace. The applications opened on August 1st and they close on December 1st, so do not wait. You can comment scholarship and I'll send you the link to apply for a free scholarship.