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How to apply to get up to $20,000 in scholarships!
@michellescomputer
78.4K followers · usually 1.8K views a post
Views
2.1M
Likes
7.0K
Comments
143
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291
Why it worked
The video addresses a high-intent, universal pain point (funding college) and provides a clear, low-friction path to a tangible financial reward, making the promotional content feel like helpful advice.
Summary
The creator explains how to apply for a $20,000 scholarship program offered by Santander Bank through their Open Academy platform. She breaks the application process down into two simple steps and highlights the additional free courses available on the platform.
Structure
- 1Identify the problem of finding scholarships
- 2Introduce the Santander scholarship opportunity
- 3Explain the two-step application process
- 4Highlight additional benefits like free courses
- 5Provide application deadlines and call to action
Product placement
Santander Open Academy is the primary subject of the video, shown via screen recordings of the website.
Call to action
Original caption
#openbankpartner What are you waiting for?? Step 1 Register, Step 2 Apply. @Openbank_US has got you! Comment “scholarship” and I’ll send you the link to apply. #SantanderOpenAcademy #applynow #scholarships #ad NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Open Scholarships up to $20,000 are offered by Santander Bank, N.A. Apply through Santander Open Academy, by December 1, 2025. Eligibility generally limited to legal residents of 50 United States (and D.C.), 16 years of age or older. Other eligibility requirements apply. For application, award criteria, and other terms, see link in bio to visit Santander Open Academy’s page. Openbank is a division of Santander Bank, NA
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