A SPECIAL INVITATION ✨

@michellescomputer

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10.5K

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SoundTikTok sound · original sound - michellescomputer

Why it worked

The video effectively uses a "soft sell" approach by framing the promotion as a personal invitation and a community-building effort. It appeals to a specific demographic (Gen Z women interested in tech) by using relatable language, showcasing diverse role models, and highlighting engaging activities like workshops and hackathons.

Summary

The creator invites viewers to join the "Computer Science Girlies" community, a space for Gen Z women interested in technology. The video highlights the community's activities, including workshops and a hackathon, and encourages participation regardless of experience level.

Structure

1Introduction and invitation to tech
2Personal interest in computer science
3Founding the "Computer Science Girlies" community
4Description of the community and its members
5Highlighting upcoming events (workshops, hackathon)
6Final invitation to join the community

Product placement

The video prominently features the "Computer Science Girlies" community, showcasing its Discord server interface, website, and various promotional graphics for workshops and events. The creator's personal journey into computer science and her passion for the field are also central to the narrative.

Call to action

See you there.

Original caption

come join our ̶g̶a̶n̶g̶ squad!! #computersciencegirlies #computerscience #cs #womenintech #genz

More from @michellescomputer

On-screen text

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Transcript

This is for the girlies who've been wanting to get into tech. Whether that's wanting to learn computing so that you can land a software engineering job or wanting to build Cyberdex because what? Like it's hard. My name is Michelle and I love to learn. I love to learn computing. Everything from the science of computers to the philosophy of machines from software to hardware to AI, all of it. So I started nerding out about computer science on TikTok because what else do you do on TikTok? But I didn't want to know it out alone. So I made a community of computer science gurus. And it's exactly what it sounds like. It's one huge community of lots of Gen Z women in tech from embedded engineering baddies to the AI Girlies and data engineering Girlies, game developers, web developers, everything you can think of in the world of tech, but make it Gen Z. This year we've been having lots of fun workshops. We actually have one coming up soon in creative technology. I better see you there. We also have a hackerathon happening in August that I'm really excited about. I just made this video as a special invitation for you. If you're a girl who's interested in technology in any way she perform, whether you're a beginner or your super experienced, we would like to invite you to our gang. I don't think we're a gang. We're more of a squad. See you there.