this is the AI update I have been waiting for since I was 12

@michellescomputer

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Promoted product

OpenAI Codexhttps://openai.com/index/openai-codex/ ↗

Why it worked

The video succeeds by framing a complex technical tool as a solution to a relatable pain point (maintenance burnout) rather than just listing features. The use of a personal '10 apps in 10 weeks' story provides authentic context that makes the product's value clear and tangible.

Summary

The creator explains how the new OpenAI Codex update automates the maintenance of her software projects, saving her significant time. She highlights features like proactive heartbeats and memory, encouraging viewers to explore the tool to increase their own productivity.

Structure

1Hook: Introducing the new OpenAI coding agent update.
2Problem: The difficulty of maintaining multiple apps after building them.
3Solution: How Codex automates maintenance and updates.
4Features: Highlighting proactive heartbeats, memory, and computer use.
5Social Proof: Mentioning OpenAI and big companies using it internally.
6

Original caption

😮‍💨😮‍💨 Have you tried Codex 2.0 yet?? @OpenAI #ChatGPTPartner

More from @michellescomputer

Product placement

OpenAI Codex is the primary subject of the video, demonstrated through screen recordings of its interface and automation capabilities.

Call to action

The link is in my bio, so go play around with it and tell me what you discover.

On-screen text

Codex HUGE Update A BIG shift in AI tools is happening I'm launching 10 apps in 10 weeks. How do you maintain all the apps, projects, website and stuff you build or work on? And with domains aren't they expensive? Hi!! I'm not maintaining the site any more I keep getting blue frames. This isn't even a quarter of everything they've added btw sound familiar? (this video is from the OpenAI team using Codex to launch a feature on Codex 🤣)

Transcript

this is the AI update I have been waiting for since I was 12. OpenAI just dropped a coding agent that does pretty much everything now. Now I didn't think we would get here this year but we're here, we're here. So last year I did a challenge to build 10 apps in 10 weeks, but once I actually started building I realized that the hardest part wasn't the initial build, it was the MAINTENANCE. Once the apps were up, feedback started coming in and something was always randomly breaking. Now though, Codex can do all of that work itself with pretty much no input from me. They've added so many tools to make the agent a lot more powerful. Computer use, image generation with in the app and in app browser, but my personal favorite is Proactive Actions or heartbeats. With heartbeats, Codex can wake up on schedule, check my user feedback site and update all of these apps accordingly. I already have three automations running to constantly review and update these apps every week. And because Codex has a memory now, it can remember how I like to build things so that when it's working by itself, it still does things my way. OpenAI themselves and all these big companies are already using this internally for everything, and why wouldn't they? Because once you have this you can 10x your output. Now I will say this is a very powerful tool now, so you really want to make the most out of its potential. The way YOU can do that is by spending time exploring it and using it for anything and everything. The link is in my bio, so go play around with it and tell me what you discover.