Recently, I was typing on my iPad and my shift key decided it was time for it to go.

@techmichaelofficial

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Typecase https://typecase.co/ ↗

Why it worked

The video uses a relatable 'problem-solution' narrative combined with a 'fail' moment (receiving the wrong item), which keeps viewers engaged and encourages them to follow for the resolution.

Summary

The creator attempts to replace a broken iPad keyboard case with a new one from the same company, only to discover they were sent the wrong size. He demonstrates the unboxing and the magnetic attachment feature before explaining he needs to return the item.

Structure

1Creator explains his old keyboard broke
2Unboxing the new Typecase keyboard
3Demonstrating the magnetic attachment
4Realizing the new case is the wrong size
5Call to action to follow for part two

Product placement

Typecase keyboard case and magnetic phone grips are shown and used throughout the video.

Call to action

Come back for part two when I receive the right one. And don't forget to like and follow.

Original caption

New Keybord?? #techtok #ipad #keyboard

More from @techmichaelofficial

Their other posts in the index, biggest breakout first.

On-screen text

RECENTLY, I WAS TYPING ON MY IPAD AND MY SHIFT KEY DECIDED IT WAS TIME FOR IT TO GO. SO IN RESPONSE, I HIT THE COMPANY BACK UP AND THEY WERE LIKE, NO PROBLEM, WE'LL SEND YOU OUT ANOTHER ONE. AND THIS PACKAGE JUST SHOWED UP AT MY DOOR AND I'M PRETTY SURE THAT THIS IS IT. SO WON'T YOU SAY LET'S OPEN IT? AND YES, I'M USING A RAM STICK TO OPEN IT AND I DON'T WANT TO HEAR ANYTHING IN THE COMMENTS ABOUT IT. AND JUST LIKE THAT, THE BOX IS OPEN. WE'RE JUST GONNA GRAB THIS OUT. JUST LIKE THAT. OPEN IT, SEEMS LIKE THEY PUT SOME GOODIES IN THE BOX, TOO. THEY PUT TWO MAGNETIC PHONE GRIP. DEFINITELY GONNA TRY THESE OUT, BUT FOR TODAY, WE'RE GONNA JUST SET THEM TO THE SIDE. AND GET TO THE MAIN BEAUTY. NOW, I ALREADY DID SEPARATE UNBOXING VIDEO ON THIS, SO IF YOU WANT TO GO CHECK IT OUT, BUT WE'RE GONNA SET THIS STUFF TO THE SIDE TOO. AND THEN GRAB THE CASE. IT COMES WITH A CHARGING CABLE, BUT I MEAN, WHO NEEDS THOSE ANYWAYS? GOING TO GET THIS OUT THE PLASTIC. OPEN HER UP. DAMN. AND I MEAN, LOOK AT THIS SHIFT KEY, NICE AND INTACT, UNLIKE THIS ONE. WHERE DID THAT JUST GO? OH, RIGHT THERE. ALL I HAVE TO DO NOW IS TAKE MY IPAD FROM THIS IPAD CASE TO THIS ONE, SO LET'S JUST PICK IT UP AND THEN MOVE IT. IT JUST MAGNETICALLY ATTACHES. IT'S KIND OF HARD TO DO IT WITH ONE HAND, LET ME JUST MOVE IT AROUND. WELL DARN, THAT SUCKS. SO THEY ACCIDENTALLY SENT ME THE WRONG CASE. BECAUSE AS YOU SEE MY IPAD IS NOT FITTING ON IT LIKE IT FITS ON THIS ONE, THIS ONE IT JUST SNAPS ON, THAT ONE IT WON'T. AND IF I PUT THE NEW ONE ON TOP OF THE OLD ONE, YOU CAN OBVIOUSLY TELL THAT IT'S SMALLER. SO SADLY, I'M GONNA HAVE TO PACKAGE THIS ONE BACK UP AND SEND IT BACK. SO COME BACK FOR PART TWO WHEN I RECEIVE THE RIGHT ONE. AND DON'T FORGET TO LIKE AND FOLLOW.

Transcript

Recently, I was typing on my iPad and my shift key decided it was time for it to go. So in response, I hit the company back up and they were like, no problem, we'll send you out another one. And this package just showed up at my door and I'm pretty sure that this is it. So won't you say let's open it? And yes, I'm using a RAM stick to open it and I don't want to hear anything in the comments about it. And just like that, the box is open. We're just going to grab this out. Just like that. Open it, seems like they put some goodies in the box, too. They put two magnetic phone grip. Definitely going to try these out, but for today, we're going to just set them to the side and get to the main beauty. Now, I already did a separate unboxing video on this, so if you want to go check it out, but we're going to set this stuff to the side too and then grab the case. It comes with a charging cable, but I mean, who needs those anyways? Going to get this out the plastic, open her up. Damn. And I mean, look at this shift key, nice and intact, unlike this one. Where did that just go? Oh, right there. All I have to do now is take my iPad from this iPad case to this one, so let's just pick it up and then move it. It just magnetically attaches. It's kind of hard to do it with one hand. Let me just move it around. Well darn, that sucks. So they accidentally sent me the wrong case, because as you see my iPad is not fitting on it like it fits on this one. This one it just snaps on, that one it won't. And if I put the new one on top of the old one, you can obviously tell that it's smaller. So sadly, I'm going to have to package this one back up and send it back. So come back for part two when I receive the right one. And don't forget to like and follow.