Welcome back to Diary of

Welcome back to the Diary of a Global Entrepreneur as I show you how I'm building businesses from Los Angeles to Dacar, Seattle. Here's what you need to know before starting to do business in Africa. This continent is full of opportunity, but only if you understand how to move with intention. First, build relationships, relationships in Africa will build your revenue. The reason we've been able to open a cafe, several commercial spaces and airlines is because we take the time to build trust with our bankers, our vendors and the local community. Secondly, start small, but still start. Do not get yourself cut up and trying to have the biggest business, the biggest brand, start with what you have and let that be a gateway to other opportunities. Third, you need to be thinking about legacy and not just hustle. Remember that Africa is a developing continent with so much opportunity from now to 50 years from now.