if you're going to open businesses in Africa, do it right

@ellietalksmoney

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Why it worked

The video taps into a common frustration with poor public facilities and frames it as a business responsibility, particularly in the context of economic development in Africa. The creator's direct address and clear examples make the message relatable and impactful.

Summary

The creator tours a shopping mall in Dakar, Senegal, highlighting the poor condition of the bathrooms as an example of businesses not meeting minimum standards. She argues that businesses, especially large ones that compete with small vendors, should invest in providing decent facilities for their customers.

Structure

1Introduction and location
2Showing the first bathroom and its issues
3Showing a second bathroom with similar problems
4Highlighting a locked stall
5Showing the sink area and lack of amenities
6Concluding with the need for businesses to invest in better facilities

On-screen text

if you're going to open businesses in Africa, do it right

Original caption

So disappointing. I hope they see this and do better! #businessinafrica #dakarsenegal

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Transcript

Y'all, I'm in China Mall in Dakar, Senegal, and I need you guys to see these bathrooms. First of all, as soon as you walk in, dirty water. Look. No toilet seat covers. And not just in that one. Look also here. No toilet cover. Also here. No toilet seat cover. There's someone in here. This one is Bungey corded up. We can't even go look inside. No paper towels to wash your hands. This soap container is empty. Just not right. It is just not right. There has to be a minimum standard. If you are going to come and open businesses in any neighborhood, in any community, much less here in Senegal, West Africa, you need to make sure that the minimum standard is met. Have bathrooms that are decent. People are coming in this place to spend money. They're spending lots of money. Again, like I said earlier, because most small businesses cannot compete with the huge stock that you all have. You're putting a lot of small vendors out of business. The least you can do is invest the money that you're making into the toilets and make them habitable. We're not doing the low standard and low minimum effort for the people of this country, for West Africans, for Senegalese. We're not doing that.