Anyone working on a big vision is going to get called crazy.

@ivyentrepreneurs

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Why it worked

The video leverages high-authority figures and fast-paced, rhythmic editing to create a compelling, shareable motivational clip that naturally integrates the brand at the very end.

Summary

This video uses a montage of famous entrepreneurs and movie clips to deliver a motivational message about perseverance in the face of criticism. The video concludes with a subtle brand logo reveal for Invideo, indicating it was created using their platform.

Structure

1Motivational quote about being called crazy
2Motivational quote about complex problems
3Motivational quote about taking initiative
4

Original caption

don’t place ceilings on your big vision #entrepreneur #markzuckerberg #motivation #speech #advice

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Product placement

The video concludes with the Invideo logo, implying the entire video was edited using their tool.

On-screen text

Anyone working on a big vision is going to get called CRAZY even if you end up right Anyone taking on a complex problem is going to get blamed for not fully understanding it even though it's impossible to know everything up front Anyone taking initiative will always get criticized for moving too fast because there's always someone who wants to SLOW YOU DOWN

Transcript

Anyone working on a big vision is going to get called crazy, even if you end up right. Anyone taking on a complex problem is going to get blamed for not fully understanding it, even though it's impossible to know everything up front. Anyone taking initiative will always get criticized for moving too fast, because there's always someone who wants to slow you down.