I don't know how to build a dam.

@ivyentrepreneurs

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Selling · SaaS

Invideo AIseen in 22 videos →https://invideo.io/ ↗

Why it worked

The video leverages high-engagement movie clips and a popular motivational narrative to capture attention, using the brand reveal as a subtle, non-intrusive endorsement.

Summary

This video uses clips from the movie The Social Network to create a motivational edit about starting a business. The video ends with a brief logo reveal for the video editing tool Invideo.

Structure

1Motivational speech from The Social Network
2Fast-paced montage of scenes from the movie
3Transition to the Invideo logo

Product placement

The Invideo logo appears at the very end of the video as a subtle brand credit.

On-screen text

I DON'T KNOW HOW TO BUILD A DAM I DON'T KNOW HOW TO GET A MILLION PEOPLE INVOLVED IN ANYTHING WELL LET ME TELL YOU A SECRET NO ONE DOES WHEN THEY BEGIN IDEAS DON'T COME OUT FULLY FORMED THEY ONLY BECOME CLEAR AS YOU WORK ON THEM YOU JUST HAVE TO GET STARTED

Original caption

are you wired in? #thesocialnetwork #edit #fyp #foryou #markzuckerberg #motivation #entrepreneur #viral

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Transcript

I don't know how to build a dam. I don't know how to get a million people involved in anything. Well, let me tell you a secret. No one does when they begin. Ideas don't come out fully formed. They only become clear as you work on them. You just have to get started.