It's official. I'm no longer a part of the business I've been building for the last five years.

@amaamoagyei

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Selling · SaaS

Tile https://tile.com/ ↗

Why it worked

The video leverages high-stakes personal vulnerability and a relatable 'founder breakup' narrative to build trust, making the brief, professional mention of the product feel like a natural part of her new chapter.

Summary

The creator discusses her recent departure from her company, Plantmade, and her journey of personal and professional rebuilding. She introduces a new series documenting her next steps while briefly showcasing the Tile platform as a tool for founders.

Structure

1Announcement of leaving her business
2Reflecting on the emotional toll of the transition
3Embracing a new season of life and professional growth
4Highlighting the value of her existing network and experience
5Introducing a new series on rebuilding at 29
6Call to action to follow the series

Product placement

The Tile platform is shown on a laptop screen during a video call, with the text 'Tile is the founder's banking platform' displayed.

Original caption

New seasons and a new year around the corner! Things are looking up ☺️ #breakup #business #personaldevelopment #founder #femalefounder

More from @amaamoagyei

Their other posts in the index, biggest breakout first.

Call to action

Follow along

On-screen text

Life after building a £13 million business Tile is the founder's banking platform

Transcript

It's official. I'm no longer a part of the business I've been building for the last five years. I've documented the highs and lows in real time on social and now more than 3 million of you saw the moment Plantmade and I parted ways. I won't pretend this chapter ended on my terms. It didn't. And I'm not going to pretend that I'm completely fine. I'm not. I'm still figuring this out. But here's what I learned. Sometimes change shows you how much of yourself you gave up to keep things going. So instead of holding on to what the brand and I used to be, I'm rediscovering who I am now. And I'm in a new season of my life, professionally and personally. I'm newly married. I'm literally a month being a wife and I'm rebuilding. And the world does feel really wide again. The difference here is this time things are simple. I'm not starting from scratch like I did at 23. I have an insane network. I have incredible founder friends and 5 years of knowledge and experience building a brand and doing everything in between that strengthens whatever I build next. You've seen what it's like for me to build a brand from the ground up, but now I want to show you something different. What it looks like for you to see me rebuild myself at 29 with clarity, leverage, and with a lot more upside. This is my business breakup series. Follow along.