Why it worked
The video likely performed well due to its relatable "day in the life" format, showcasing a young professional in a dynamic industry. The use of on-screen text to break down the day into digestible segments and the inclusion of common daily activities like commuting and making coffee would have resonated with a broad audience.
Summary
This video is a day-in-the-life vlog of a 27-year-old woman working in fintech sales and creating content. It shows her commute, arriving at the office, making coffee, working on her laptop, attending meetings, and leaving for the day.
Structure
- 1Morning routine and commute
- 2Arriving at the office and getting coffee
- 3Starting the workday with meetings and messages
- 4Working on calls and a meeting with a potential partner
- 5Leaving the office for the day
On-screen text
day in my life
as a 27yo, working in fintech sales, doing content
8:20am
commute to work
8:50am
get to the office
8:50am
making my soy latte with honey
9am
settle on my desk
9:05am
first meeting with the team and go through my messages
10am
work work work
1pm
meeting with potential partner
2pm
grinding on calls for the rest of the day
4pm
leaving the office
go homeeee