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Hook
whats in my work bag as a 27yo working in Melbourne
@itsnathalie.pham
27.3K followers · usually 1.2K views a post
Views
20.2K
Likes
990
Comments
6
Shares
14
Why it worked
The video leverages the popular 'what's in my bag' trend, which appeals to viewers' curiosity about the lifestyle and organizational habits of others, while maintaining a high-quality, aesthetic visual presentation.
Summary
The creator showcases the contents of her work bag, featuring various branded items like a Stanley cup, a journal, and a DeMellier bag. The video uses a calm, aesthetic style to highlight her daily essentials.
Structure
- 1Introduction with text overlay
- 2Full bag reveal
- 3Flat lay of all items
- 4Close-up of specific products
- 5Final aesthetic shot
Product placement
DeMellier bag, Stanley cup, Studio Milligram journal, Laneige lip product, The Body Shop hand cream, Àerre perfume.
On-screen text
whats in my work bag as a 27yo working in Melbourne
Original caption
my work essentials 🤍 bag @DeMellier coffee cup @Stanley 1913 journal @Studio Milligram lippie @laneige_anz hand cream @TheBodyShopAus perfume @Àerre Perfumes #whatsinmybag #whatsinmyworkbag #demellierbag #girlsinsales #womeninsales
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