ultimate sweater try on: Black Friday edition

@mewmoney

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SoundTikTok sound · original sound - mewmoney

Promoted product

COS v-neck sweaters, Everlane black turtleneck, J.Crew sweater

Why it worked

The video taps into the popular 'haul' and 'try-on' format, especially relevant during Black Friday sales. The creator's honest reviews and relatable struggle with finding the perfect fit and style, combined with the visual appeal of the sweaters and clear on-screen text with product details, make it engaging and informative for viewers interested in fashion and shopping deals.

Summary

The creator tries on several sweaters from brands like COS, Everlane, and J.Crew, focusing on cashmere and versatile pieces. She shares her thoughts on fit and style for each, ultimately deciding to keep the COS v-necks and Everlane black turtleneck, while returning others.

Structure

1Introduction to sweater try-on haul
2Trying on a yellow COS sweater
3Trying on a blue COS sweater
4Trying on a sheer black cardigan
5Trying on a grey sweater (disliked)
6Trying on a black Everlane turtleneck
7

Original caption

3 winners, 4 returns @cos @everlane @jcrew #fyp #outfits #sweater #winteroutfits #cashmere

More from @mewmoney

Product placement

The creator showcases and tries on multiple sweaters from brands like COS, Everlane, and J.Crew. Product details and prices are shown on screen via screenshots from the brands' websites.

On-screen text

ultimate sweater try on: Black Friday edition 2x is a good idea bc I yap !! every sweater I try on was marked down 30-50% !! COS ROUNDED WOOL Y-NECK SWEATER $120.00 EVERLANE THE AIR ALPACA HIGH V CARDIGAN $128.00 EVERLANE CASHMERE DROPPED HIGH V SWEATER $110.00 EVERLANE THE BOXY TURTLENECK IN ALABASTER $200.00 COS ALPACA MERINO WOOL TURTLENECK CA $150.00 ✅ both cos v necks, everlane black turtleneck - maybe on JCrew ❌ returning others

Transcript

this Olsen hair tuck too. I'm so into it. This cause shirt also is like the perfect layering shirt. This year, I really decided I want to invest in sweaters and so many of these 100% cashmere wool natural fiber items were on sale. I was most excited for it. It's this butter yellow in this thick. Sort of how good. Okay, this is the blue and I kind of think I need both. I've been on the the market for a really good sea through sweater. I want something that feels really sexy and put together when I'm like going to dinner in London, but I think this one is like hugging office structure and I could wear it with my pants maybe even lower. I would be into it. This is neither here nor there. I hate the color gray, so I don't even know why I tried. Okay, I think we have a winner. This I actually really like. It is also 100% cashmere, just like a good thick black turtleneck. Could wear it as a jacket in LA and not layer anything over it. But in London, I could put like a big rule coat over it. Okay, next up is Jay Crowe and I don't know why I was so into this like little lavender number. Just like that it's purple. Wickham and fun and kind of like unexpected as a winter color. I feel like I could wear it in the spring and like drape over my shoulders with a white t-shirt. Okay, this was this sweater I was actually most excited for from Cause. I don't know if it's my favorite. I like I really would style it just like this. It's not a perfect fit, is it? I'm I forcing it? I'm forcing it. I really only shop from brands that I could return from that I would be stuck with a bunch of things I didn't like for a sale price. I have learned my lesson in that.