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3.6Talking Head
Hook
SHEGLAM On the Glow Collection
@meysaeylul
168.6K followers · usually 18.0K views a post
Views
61.7K
Likes
2.8K
Comments
1
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Why it worked
The video effectively uses a native mention strategy by showcasing the product's benefits through demonstration rather than a direct sales pitch. The creator's personal use and positive results create a relatable and aspirational appeal.
Summary
The creator showcases the SHEGLAM HAIR 'On the Glow' collection, demonstrating a hair cream and a blow-drying brush. The video highlights the products' ability to provide frizz-free shine.
Structure
- 1Introduction of SHEGLAM HAIR products
- 2Demonstration of hair cream application
- 3Demonstration of blow-drying brush
- 4Application of hair spray
- 5Final reveal of styled hair
Product placement
SHEGLAM HAIR: This is a hair care brand. It is shown in packaging and the product itself is used. Removing it would change the video. It ACTS. SHEGLAM: This is the parent brand for SHEGLAM HAIR. It appears on packaging and is mentioned in the caption. Removing it would not change the video.
Original caption
My secret to 72h frizz-free shine ✨ Search Sheglam Hair on SHEGLAM.com, Amazon, or TikTok Shop to find the product.” #hairtok #haircare #hairmask #frizzfree #frizzyhair @SHEGLAM ad
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