SHEGLAM On the Glow Collection

@meysaeylul

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SoundTikTok sound · Syncopated Swing

Promoted product

SHEGLAM HAIR

SHEGLAM makes creative, cruelty-free makeup accessible to everyone. Explore fun, fearless beauty that lets you express yourself without limits.

2 videos2 creators

Why it worked

The video effectively uses a native mention strategy by showcasing the product's benefits through demonstration rather than a direct sales pitch. The creator's personal use and positive results create a relatable and aspirational appeal.

Summary

The creator showcases the SHEGLAM HAIR 'On the Glow' collection, demonstrating a hair cream and a blow-drying brush. The video highlights the products' ability to provide frizz-free shine.

Structure

1Introduction of SHEGLAM HAIR products
2Demonstration of hair cream application
3Demonstration of blow-drying brush
4Application of hair spray

Original caption

My secret to 72h frizz-free shine ✨ Search Sheglam Hair on SHEGLAM.com, Amazon, or TikTok Shop to find the product.” #hairtok #haircare #hairmask #frizzfree #frizzyhair @SHEGLAM ad

More from @meysaeylul

Product placement

SHEGLAM HAIR: This is a hair care brand. It is shown in packaging and the product itself is used. Removing it would change the video. It ACTS. SHEGLAM: This is the parent brand for SHEGLAM HAIR. It appears on packaging and is mentioned in the caption. Removing it would not change the video.

Call to action

Search Sheglam Hair on SHEGLAM.com, Amazon, or TikTok Shop to find the product.

On-screen text

SHEGLAM On the Glow Collection SHEGLAM HAIR On the Glow NET WT/POIDS 2.4 OZ/70g SHEGLAM HAIR On the Glow NET WT/POIDS 2.4 OZ/70g SHEGLAM HAIR On the Glow NET WT/POIDS 2.4 OZ/70g