The secret to my

@violetlisette

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SoundTikTok sound · Refreshing cafe & bossa nova with flute(1249042)

Promoted product

Olaplex No. 7 Bonding Oil

Discover OLAPLEX Nº.7 Bonding Oil™ to make your hair shinier, softer, and more vibrant. This weightless hair oil tames frizz, flyaways, and offers 450ºF heat protection.

2 videos2 creators

Why it worked

The video effectively showcases a desirable hair outcome (a smooth, shiny blowout) and attributes it to a specific, well-known product (Olaplex No.7 Bonding Oil). The "secret" framing and the partner disclosure suggest a trusted recommendation, appealing to viewers seeking similar results.

Summary

The creator demonstrates how to achieve a smooth, shiny blowout using Olaplex No.7 Bonding Oil. The video shows the application of the oil to wet hair before blow-drying and a final touch-up for added shine and frizz control.

Structure

1Showcasing smooth, finished hair
2Applying Olaplex No.7 Bonding Oil to wet hair
3Blow-drying hair
4

Original caption

The finishing touch to every blowout… and part of my prep, too. ✨ I use @Olaplex No.7 Bonding Oil before styling for heat protection and finish with another drop for soft, frizz free shiny hair. The lightweight formula is everything. 🤍 #OLAPLEXPartner

More from @violetlisette

Product placement

OLAPLEX No.7 Bonding Oil ACTS - it is applied to hair to provide heat protection and shine, making hair soft and frizz-free. Removing it would change the outcome of the blowout. OLAPLEX APPEARS as a brand name on the product bottle. Removing it would not change what happens in the video.