If you are a mom who is breastfeeding right now, we need to talk.

@caryscachero

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Why it worked

The video provides high-value, empathetic educational content that validates a common but rarely discussed struggle for new mothers, fostering a strong sense of community and relatability.

Summary

The creator discusses the effects of the hormone prolactin on breastfeeding mothers to validate their experiences and reduce feelings of being 'crazy'. She explains various symptoms associated with the hormone while applying makeup.

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Original caption

Where are my breastfeeding moms at?? 🤍🤍 you’re not going crazy or losing yourself - It’s the hormone PROLACTIN!!! Prolactin causes : - brain fog - low motivation - low energy - hunger + store fat - irritability + MOREEEE 😀😀 if you are breastfeeding - I see you and feel you and you are AMAZING!!! 🥰🥰 Products used - @rhode skin @DIBSBEAUTY @Haus Labs @Hourglass Cosmetics @Huda Beauty @NYX Professional Makeup @elfcosmetics @Benefit Cosmetics #newmom #firsttimemom #breastfeeding #breastfeedingjourney #breastfeedingtok