What Coffee Shops Should Post Besides COFFEE ✨

@dizzybeemarketing

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Dizzy Bee Marketing

Weekly insights for founders, marketers, and creators who want to feel less dizzy about content. Click to read Dizzy Bee Marketing, by Catherine Sullivan Krueger, a Substack publication with thousands of subscribers.

6 videos

Why it worked

The video provides actionable and creative content ideas for coffee shops, presented in a relatable and engaging format. By focusing on 'how-to' and 'what-if' scenarios, it taps into the desire for unique marketing strategies that go beyond typical product promotion.

Summary

This video offers three content ideas for coffee shops to post besides just coffee: scenarios, recipes, and skits/reactions. These strategies aim to engage followers, showcase menu items, and highlight the cafe's personality without being overly promotional.

Structure

1Introduction to content ideas for coffee shops
2Scenarios: humorous or straightforward setups highlighting menu items
3Recipes: sharing recipes to build trust and showcase ingredients

Original caption

Yes I know Brooklyn Coffee shop’s not a real place but it’s a great example of how coffee shops can keep content interesting without just talking about what they sell all the time. What other products or industries should I do this for? #marketingtips #contentstrategy #smallbusinessowner #coffeeshop

More from @dizzybeemarketing

Product placement

The video showcases various coffee drinks, pastries, and coffee shop environments. The creator's own marketing service, Dizzy Bee Marketing (promoted via their Substack), is the subject of the video, offering marketing tips for coffee shops.

On-screen text

What Coffee Shops Should Post Besides COFFEE ✨ 1 Scenarios Simple or humorous setups that highlight menu items without saying “here’s our menu.” like spice making like I haven't pooped in 3 days— what would you make to make me poop? because boss. items you could take make me a stack for meredith make me a stack for bagoy make me a stack for baristas make me a stack for characters 2 Recipes They build trust, spotlight your ingredients, and invite community ideas you can turn into weekly or monthly specials. work ingredients everything So I saw this comment and I was going to keep scrolling this reply customer to build the best winter menu of 3 Skits + Reactions An easy way to entertain followers, pull in new ones, and highlight your café’s personality. reaction whether simple elaborate freaks Sup freaks? Hey, what’s your take? I mean, what can I get you? get way followers new the outcome constantly GIVE ATTRACTIVE GUYS NOTES ON THE STREET concept messages napkins subtly unique business

Transcript

What coffee shops should post besides coffee. Number one scenarios. Simple or humorous setups that highlight menu items without saying “here’s our menu.” These can be straightforward like this. It’s pumpkin spice season. What are you making me? Or humor driven like this. “I haven’t pooped in 3 days. What would you make to make me poop?” But either way, they work because they highlight menu items without just telling people what you could take. You can get a specialty coffee drink with. And you can get really creative with the hooks and execution. Like I guess it’s something like this working really well where you go up to different baristas and prompt them to make drinks for different celebrities or characters. Make me a stack for Meredith. Make me a stack for Bagoy. Make me a stack for baristas. Make me a stack for characters. Number two recipes. Instead of gatekeeping, tell people how to make your recipes at home. It not only gives them more of a reason to follow you, but also shows the work and quality of ingredients that goes into everything you sell. So I saw this comment and I was going to keep scrolling, but I saw an opportunity to build the best winter menu. This reply from a customer. To build the best winter menu of customer driven products of the week or month specials. Keep the menu exciting. Number three, skits and reactions. An easy way to entertain followers, pull in new ones, and highlight your cafe’s personality. Whether you keep these simple or more elaborate. Sup freaks? Hey, what’s your take? I mean, what can I get you? Take. This is an amazing way to keep followers engaged and hook new ones. Because even though the setup stays the same, the outcome changes constantly. Give attractive guys notes on the street. I love this concept of writing little messages on customers napkins or cups and subtly highlighting the unique personality behind your business.