Promoted product
iPhone 17 Pro
Why it worked
The video uses a humorous and relatable premise (comparing phone ownership with a grandparent) combined with a visually appealing product (the latest iPhone model) to create engaging content that likely resonated with viewers and encouraged shares.
Summary
The video shows a person holding up an orange iPhone 17 Pro, then a white one, implying that their 92-year-old grandma has a better phone than the viewer. The video features close-ups of the phones and a brief shot of an elderly woman in the background.
Structure
- 1Introduction of the premise
- 2Showing the orange phone
- 3Showing the white phone
- 4Revealing the grandma
- 5Comparing the phones
Product placement
The video prominently features two iPhones, one orange and one white, with the text overlay suggesting the orange one is the 'better phone' belonging to the grandma.
On-screen text
My 92-year-old grandma has a better phone than U 😂👊