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17.4Silent UGCDirect Question hookConsumer Apps
Hook
My cousin won this camera thing, is it good?
@federaltech.two
25.4K followers · usually 29.6K views a post
Views
769.4K
Likes
26.0K
Comments
364
Shares
707
Why it worked
The video leverages a relatable 'humble brag' or curiosity-driven hook about a high-end piece of tech, prompting gear enthusiasts in the comments to validate the camera's quality.
Summary
The creator shows off a Sony FX3 cinema camera that their cousin won, asking the audience for their opinion on the device. The video consists of close-up shots of the camera body and lens.
Structure
- 1Creator displays the camera
- 2Close-up of the camera body
- 3Close-up of the lens
- 4Final shot of the camera
Product placement
Sony FX3 cinema camera is shown, but it is not being promoted; it is the subject of a user question.
On-screen text
My cousin won this camera thing, is it good?
Original caption
We can’t figure out what it is #Tech #techtok #cameratok #camera #fx3
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