The BILLION rand industry no one is talking about

@autoperitusza

17.6K followers · usually 1.8K views a post

Views

217.2K

Likes

8.4K

Comments

69

Shares

1.0K

SoundTikTok sound · Le Monde (From Talk to Me)

Promoted product

Think Like a PLC Programmerhttps://www.skool.com/all-about-plcs-wautoperitus-1879/about?ref=a16950c1df794296b053fab8d07a8e6f ↗

Why it worked

The video identifies a specific, high-paying career gap in the local market and positions the creator's course as the direct solution to that problem.

Summary

A woman discusses the high demand for PLC programming skills in South Africa, followed by a man explaining what PLCs are and why the skill is scarce. The video highlights the career opportunity for locals to learn these skills instead of relying on imported labor.

Structure

1Identify the high-demand industry
2Explain the skills gap in South Africa
3Define what a PLC is
4List major companies using the technology
5Call to action for learning the skill

Product placement

The video promotes a PLC programming course by identifying the skill as a high-value, scarce career path in South Africa.

Call to action

Learn how to program those same machines.

Original caption

South Africa doesn’t have a jobs shortage. It has a skills shortage! Companies are flying in people with specific skills because they can’t find them locally,while many South Africans could learn those skills and step in. #skills #careers #plcprogramming #automation #southafrica

More from @autoperitusza

On-screen text

The BILLION rand industry no one is talking about WHAT ARE THOSE SKILLS THAT ARE, UM, YOU KNOW, LARGELY IN DEMAND? BECAUSE WE KNOW THERE IS A WIDE AREA OF, ER, A VARIETY OF ICT SKILLS THAT ARE NEEDED BY BIG ENTERPRISES IN SOUTH AFRICA. AND THIS IS PART OF THE REASON WHY WE FIND OURSELVES IN SITUATIONS WHERE YOU SEEING A LOT OF IMPORTATION OF SKILLS. YOU SEE FACTORIES AND MINES ALL AROUND SOUTH AFRICA USE PLCS. WHAT ARE PLCS YOU MAY ASK? PLCS ARE SMALL COMPUTERS THAT CONTROL THE WHOLE PRODUCTION PROCESS. COMPANIES LIKE SASOL, COCA COLA AND ESKOM ALL HAVE THEM. PLC PROGRAMMING, LEARN HOW TO PROGRAM THOSE SAME MACHINES. YOU SEE THIS SKILL IS VERY SCARCE IN SOUTH AFRICA. SO A LOT OF THESE BIG COMPANIES END UP HAVING TO GET EXPATRIATES TO COME AND DO THESE JOBS.

Transcript

The BILLION rand industry no one is talking about. Skills that are, um, you know, largely in demand? Because we know there is a wide area of, a variety of ICT skills that are needed by big enterprises in South Africa. And this is part of the reason why we find ourselves in situations where you seeing a lot of importation of skills. You see factories and mines all around South Africa use PLCs. What are PLCs you may ask? PLCs are small computers that control the whole production process. Companies like Sasol, Coca Cola and Eskom all have them. PLC programming, learn how to program those same machines. You see this skill is very scarce in South Africa. So a lot of these big companies end up having to get expatriates to come and do these jobs.