Skills companies are desperate for in South Africa

@autoperitusza

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SoundTikTok sound · Last Hope

Promoted product

Think Like a PLC Programmerhttps://www.skool.com/all-about-plcs-wautoperitus-1879/about?ref=a16950c1df794296b053fab8d07a8e6f ↗

Why it worked

The video succeeds by addressing a common pain point (unemployment/career viability) with a contrarian, high-value insight that positions the creator as an expert, naturally leading viewers to his bio link.

Summary

The creator explains that South African companies prioritize hiring people with operational skills like PLC programming and automation over general graduates. He frames these skills as essential for keeping systems running, which aligns with his educational course on the topic.

Structure

1Identify the problem of high demand for specific skills
2Differentiate between graduates and operational experts
3List specific in-demand technical skills
4Explain why these skills are essential for business continuity
5Conclude with the importance of market demand

Product placement

The video discusses PLC programming and automation, which are the core subjects of the creator's course linked in his bio.

Original caption

When systems stop, opinions don’t matter. Skills do. #skills #careers #engineering #automation #southafrica

More from @autoperitusza

On-screen text

Skills companies are desperate for in South Africa Demand decides.

Transcript

Skills companies are desperate for in South Africa. You see, after a lot of comments asked what skills are actually in demand, listen, here's the reality. Companies don't struggle to hire graduates. They struggle to hire people that can keep systems running. That's why skills like PLC programming, instrumentation, automation and maintenance stay in demand. These aren't trendy skills, they're operational. When something breaks, these are the people these companies call. Demand decides.