Why it worked
The video uses a relatable 'tease' format that encourages audience participation and community engagement, making the product launch feel like a collaborative decision with the followers.
Summary
A person holds a new pink FreshCare VapoBalm product in front of the camera while a group of friends dances in the background. The video uses the product to tease an upcoming launch and asks the audience to comment on when it should be released.
Structure
- 1Close-up of the new product
- 2Teasing the launch date
- 3Group dancing in the background
- 4Call to action for comments
Product placement
The product is held in the foreground throughout the entire video, clearly showing the brand name and the new Sakura variant.
Call to action