Jujur kita kaget banget.

@freshcareidn

182.9K followers · usually 37.9K views a post

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SoundTikTok sound · original sound - freshcareidn

Promoted product

FreshCare Sakura Special Edition

Why it worked

The video leverages the social proof of a 'sold out' status to build hype and urgency, while the creator's apologetic, humble tone fosters brand loyalty and community connection.

Summary

A brand representative apologizes for the rapid sell-out of their new limited edition product and assures customers that they are working hard to restock it quickly. The video aims to maintain customer engagement and manage expectations after a successful product launch.

Structure

1Acknowledge the rapid sell-out
2Express gratitude for the high demand
3Apologize to those who missed out
4Promise a quick restock
5Call to action to follow for updates

Product placement

Original caption

Maafin mimin yah! 🥹🌸 #launchingproduct #launch #FreshCare #FreshCarepilihanku #fyp

More from @freshcareidn

Call to action

Pantengin TikTok-nya FreshCare terus ya.

On-screen text

Jujur Kita Kaget Banget Baru Beberapa Jam Release... SOLD OUT!!! Sama Antusiasme Booming Makasih Banyak Ya! Tim FreshCare Minta Maaf Banget Kita Nggak Bakal Biarin Kalian Nunggu Lama! RESTOCK Secepatnya Pantengin TikTok FreshCare!!

Transcript

Jujur kita kaget banget. Baru beberapa jam release, sold out. Sama antusiasme booming banget. Makasih banyak ya. Buat yang belum kebagian, tim FreshCare minta maaf banget. Tapi tenang, kita nggak bakal biarin kalian nunggu lama. Tim produksi lagi pada lembur buat restock secepatnya. Jadi pantengin TikTok-nya FreshCare terus ya.