Why it worked
The video likely worked because it demonstrated a clever and accessible way to use AI tools for content creation, appealing to a wide audience interested in "fooling the internet" and potentially generating income through platforms like TikTok Shop.
Summary
The creator demonstrates how they used an AI tool called Higsfield to create a convincing video by face-swapping a downloaded image and then using the tool to alter its appearance. They then used a lip-sync video from Pinterest, took a screenshot, and face-swapped it with the Higsfield character to create a final video that appears realistic.