What if you

@kumorra

165.5K followers · usually 15.1K views a post

Views

52.8K

Likes

1.3K

Comments

31

Shares

13

SoundTikTok sound · original sound - kumorra

Promoted product

SKYL RK

Why it worked

The video leverages the celebrity association with Justin Bieber and a quirky, attention-grabbing product concept ('cheeks' on a phone case) to generate curiosity and engagement. The call to action encourages community interaction and potential future content.

Summary

The creator discusses and showcases phone cases from the brand SKYL RK, which are designed by Justin Bieber. The video highlights the unique 'Bump Case' design and its color options, questioning its practicality and comfort.

Structure

1Introduction of the concept: giving a phone case 'cheeks'
2Revealing Justin Bieber's involvement and the SKYL RK brand
3Showcasing the 'Bump Case' and its color variations
4Discussing the comfort and practicality of the case
5Call to action for viewer feedback and a potential purchase

Original caption

justin bieber made the WEIRDEST phone case i’ve ever seen.. #techtok #Tech #apple #iphone #viral

More from @kumorra

Product placement

SKYL RK: ACTS - it is a brand of phone cases that are being shown and discussed. Removing it would change what happens in the video. Justin Bieber: APPEARS - he is shown in images as the creator of the phone cases. Removing him would not change what happens in the video. BUMP CASE: ACTS - it is a specific model of phone case being discussed. Removing it would change what happens in the video.

Call to action

Let me know what you guys think about this and if this video gets ONE new follower, I'll go buy one of these right now so we can test it out.

On-screen text

What if you phone case CHEEKS?? Justin just did justin bieber just did that SKYL RK cases. BUMP CASE four super blue, goo jelly, or cave. cheeks Honestly, pretty to hold. that in pocket proceed to I think uncomfortable. what about this if this video new follower I'll go buy right now test it out.

Transcript

What if you phone case CHEEKS?? Justin just did justin bieber just did that SKYL RK cases. BUMP CASE four super blue, goo jelly, or cave. cheeks Honestly, pretty to hold. that in pocket proceed to I think uncomfortable. what about this if this video new follower I'll go buy right now test it out.