What do I do with THIS..??

@kumorra

165.4K followers · usually 16.4K views a post

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Kumora LED Sign

Why it worked

The video uses a relatable problem (receiving the wrong item) and a common creator trope (asking for audience interaction to decide the next step). The humor in the situation and the clear call to action for follows likely drove engagement.

Summary

The creator received a custom LED sign from a company called HDJ Sign, but it was made with the wrong name ('Tech Joyce' instead of her name). She is contemplating what to do with the sign, considering returning it or surprising someone else with it.

Structure

1Introduces a problem with an empty gaming setup.
2Explains the plan to get a custom LED sign.
3Reveals the sign has the wrong name.
4Discusses options for the incorrect sign.
5Asks for a follow to decide the fate of the sign.

Product placement

The video prominently features a custom LED sign with the name 'Tech Joyce' which was mistakenly sent to the creator. The creator also shows a Spiderman toy and a box the sign came in.

Call to action

1 new follow and i'll surprise her with it..

Original caption

WHAT am i supposed to DO WITH THIS..???? 🤨🤨 #techtok #Tech #gaming #gamingpc #gamer

More from @kumorra

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On-screen text

What do I do with THIS..?? Kumora HDJ Sign 1 new follow and i'll surprise her with it..

Transcript

What do I do with THIS..?? Guys, what am I supposed to do with this? Okay, so recently I came across a problem, all started when I noticed my gaming setup is too empty. So my plan was to put an LED sign with the name up there. So when I contacted my buddies over at HDJ Sign, I was so excited to see it delivered today. Until I realized that is not my name. They sent me a Tech Joyce LED sign. Are we serious right now? As cool as this LED sign is, they got the wrong Asian. I'm Filipino, she's Chinese, and I'm way taller than her. What am I supposed to do with this Tech Joyce sign? Should I ship it back? Or maybe surprise her with it and put it in her gaming setup? Because I am not keeping this in my room. 1 new follow and I'll surprise her with it..