go to Cornell to experience all four seasons

The video likely performed well due to its aesthetic appeal and aspirational content, showcasing a desirable college experience. The subtle promotion of a relevant service (test prep) to a targeted audience (prospective students) through the creator's bio link is a common and effective marketing tactic on platforms like TikTok.

The video showcases the distinct beauty of Cornell University across all four seasons, transitioning from autumn foliage to a snowy winter landscape. It highlights the visual appeal of the campus throughout the year.