So Thursday was Ivy Day

@studytipsacely

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Why it worked

The video provides timely, empathetic, and relatable content during a high-stress period for its target demographic, building trust through vulnerability and encouragement.

Summary

A student shares a supportive message for high school seniors following Ivy Day college admissions results. She emphasizes that college admissions do not define a person's worth and that hard work leads to success regardless of the institution.

Structure

1Congratulating students on Ivy Day results
2Sharing personal experience of attending Cornell
3Validating feelings of disappointment for those rejected
4Reframing the value of the individual over the institution
5Final words of encouragement and pride

On-screen text

ivy day reflections

Transcript

So Thursday was Ivy Day and for those of you who've had amazing college admission results so far, or had favourable results on Ivy Day, congratulations. Coming to Cornell was probably one of the best decisions I've ever made. And for those of you who may have had results that you know you weren't happy with, know that it's completely okay and know that college admissions are not representative of you as a person whatsoever. Truly believe that it's about what you do, not the place you go to. And if you are a hard working person, you will thrive anywhere. And it truly does not matter where you go. Regardless, I'm so proud of everyone who has made it this far. Know that getting into college of itself is such an amazing accomplishment.