If I tell you guys a secret, we promise not to tell the brand.

@thetrevorcrump

68.9K followers · usually 1.0K views a post

Views

4.6K

Likes

144

Comments

6

Shares

21

SoundTikTok sound · original sound - thetrevorcrump

Promoted product

Sézane

3 videos3 creators

Why it worked

The video worked by showcasing a relatable, authentic creator who received product from a brand, leading to viral success. This demonstrates a powerful, low-effort marketing strategy that resonates with audiences.

Summary

This video highlights how the brand Sézane achieved viral success by sending product to a creator who produced authentic, relatable content. The creator's genuine approach led to massive views and engagement, demonstrating the power of organic social media marketing.

Structure

1Introduce the secret and the brand
2Explain the creator's authentic approach
3Showcase the viral video and engagement
4Discuss the impact on brand perception
5

Original caption

Brands are overthinking social media. This is why Sézane won the week on social… One creator. One authentic moment. 4M views. No strategy deck. No viral hack. Just doing more social. If you’re a brand wondering how to grow on social in 2026… start here. #sezane #marketingstrategy #marketingtips

More from @thetrevorcrump

Product placement

Sézane (brand): ACTS - the video discusses how this brand is successful on social media, and a creator received product from them. Removing the name would change the subject of the video. linktr.ee (link aggregator): APPEARS - it is a link in the creator's bio, not directly used in the video's content. Removing it would not change what happens in the video.

On-screen text

THIS VIDEO GOT 4M+ VIEWS... BRANDS CRUSHING SOCIAL MEDIA THIS WEEK

Transcript

If I tell you guys a secret, we promise not to tell the brand. Um, I'll give you a few seconds to consider. This week's winner for brands that are crushing social media is Sazon. And they didn't do anything crazy, fancy or unheard of. They sent product to a creator who creates dried, crafty and super real content. She posts this video joking saying, "Clearly Sazon sent this to the wrong girl." And it gets 4 million views. With a dozen other videos, she has since posted about the brand ranging from like 20 to 450,000 views. And people are loving her. And now people are loving Sazon. The comments are full of never hearing about Sazon and now loving Sazon and wanting to shop with them. And now it kind of feels like she's becoming the face of this brand. Maybe that's a little dramatic right now, but I wouldn't be surprised if it happens in the future. The takeaway is simple here, brands are not reaching out to creators enough. There's so many chances for brands to make someone's day and accidentally go viral at the same time. I'm sorry, there are no real new growth tactics here. Just a reminder that when you do more socially, you end up winning more.