Why @caraleighclinton is nailing "authenticity"

There's a new IT girl on the scene, a content creator that's been all over my feed, probably yours. Her name's Cara Leigh Clinton and she's doing so many things right. Let's break it down! As someone that's a social media strategist that works with founders and business people, we talk about like, what makes authentic presence, authentic, and she is perfect for this. Let's break it down. 1. Your taste over what's trending. She stops your scroll completely herself. She's not actually using a lot of trending or audio, or participating in trends. She's just herself, leaning into what she likes, of, songs, dancing, she had like a cold play deep cut one time and I was like, yes. 2. Not changing your look. One, this platform, you know how we talk about like, the standard person on social media? Face is, she is beautiful, but she doesn't conform to certain, popular. Also herself, and she shares a lot about herself and levels of comfort with this. She talks about losing her mom, was about her husband, co-parenting. Again, I'm not saying you have to put it all out there, but definitely brings closer people closer to her who like now know her. Her account. She's getting more and more successful. If you need an example of someone authentic, she really is just doing her, and that's what's working.