Released the letterboxd for music for fun and now i have 1.5k users

@cratecollectiv

2.5K followers · usually 1.9K views a post

Views

325.9K

Likes

40.2K

Comments

474

Shares

2.3K

SoundTikTok sound · original sound - rushyfx

Promoted product

Cratecratecollective.co

Download Crate - AI Discovery by Crate, Inc. on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Crate - AI Discovery.

8 videos

Why it worked

The video leverages a 'soft sell' approach by demonstrating a functional and engaging app that caters to a niche music community. The creator's personal involvement in building the app and the organic growth to 1.5k users likely resonates with viewers interested in similar projects or music discovery.

Summary

The creator showcases their music review app, Crate, highlighting its features like album reviews, user profiles, and the ability to rate and add albums. The app appears to have gained a significant user base.

Structure

1Introduction of the app and user count
2Showcasing the app's interface (albums, reviews)
3Displaying user profiles and stats

Original caption

BIG UPDATE SOON I LOVE YALL #albumreview #musicnews #underground #undergroundmusic #nicheking

More from @cratecollectiv

Product placement

The video is a screen recording showcasing the 'Crate' app, which is a music review and rating platform. The app's interface, user profiles, album details, and reviews are displayed.

On-screen text

Released the letterboxd for music for fun and now i have 1.5k users 19:59 Crate Albums Reviews Circulating peak album but bro shouldve had "Going Dumb" on da album! Vanisher, Horizon Sc... insaneseeeee. Literally a movie in album form. Take to the... Such a good debut album, some songs I found confusing. I didn't know whether they were trying to... Track notes (13) #2 Grace - my favourite song ever. 1/1/2026 0 The Stone... one of the best debut albums of all exist 19:59 kaan Profile Reviews Crates Followers 38 Following 21 I made this app Top 4 Edit Reviews 18 Crates 2 Liked Albums Settings 20:00 Grace Jeff Buckley 1994 Open in Spotify 4.5 Rate & Review Add to Crate Tracklist