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All breakouts
3.9Silent UGCOther hook
Hook
updated 5d ago
@cratecollectiv
2.3K followers · usually 1.5K views a post
Views
5.8K
Likes
323
Comments
20
Shares
21
Why it worked
The video effectively uses a native mention strategy by showcasing the app's interface and user-generated content, making the promotion feel organic and integrated into the content rather than a direct advertisement.
Summary
The video showcases various music album reviews and ratings within the Crate app. It displays different user profiles, album art, ratings, and user comments, highlighting the app's features for music enthusiasts.
Structure
- 1Showcasing ambient music genre and related albums
- 2Displaying user profiles and top albums
- 3Reviewing specific albums like 'In Rainbows' and 'Starboy'
- 4Highlighting 'Best of the Decade' albums
- 5Showing user interactions and comments within the app
Product placement
Crate (app): Acts - it is an app for rating and reviewing music. Removing it would change the video entirely. The creator's bio link cratecollective.co leads to this app.
Original caption
best kept secret on this app were never going mainstream #albumreviews #letterboxd #undergroundmusic #audiophile #musictok
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