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28.2Talking HeadWarning hook
Hook
never getting toner again!!!!
@oliviamessinaa
62.3K followers · usually 1.4K views a post
Views
37.5K
Likes
628
Comments
22
Shares
5
Why it worked
The video works because it addresses a common, relatable pain point (the cost and maintenance of salon toners) and provides a low-effort, high-reward alternative using a trusted brand, framed as a personal discovery rather than a hard advertisement.
Summary
The creator explains why she decided to stop getting professional toners for her balayage and demonstrates how she uses Olaplex No. 4P purple shampoo to maintain her desired hair color at home. She shows the results after washing and styling, concluding that the product effectively removes brassiness and achieves the look she prefers.
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Transcript, structure and on-screen text
5 beats, a 468-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
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Original caption
Seeing what the @Olaplex purple shampoo can do for my untoned hair🫧 #balayage #blondebalayage #bradmondo #purpleshampoo #blonde
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