Why it worked
The video uses a popular song and a visually appealing drink recipe to promote the Chobani creamer. The "native mention" approach makes the promotion feel less like an advertisement and more like a genuine recommendation.
Summary
The creator makes an iced coffee by pouring Stok cold brew over ice and then adding Chobani Blueberry Coffee Creamer. They then stir the drink and take a sip.
Structure
- 1Pouring cold brew over ice
- 2Adding creamer
- 3Stirring the drink
- 4Taking a sip
Product placement
The video shows the creator pouring Stok cold brew and Chobani Blueberry Coffee Creamer into a cup. The Chobani creamer is also featured prominently at the end of the video.
On-screen text
NEW CHOBANI >>>
SUMMER WATER