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All breakouts
23.8Silent UGCOther hook
Hook
Perks of working at a cereal company
@magicspooncereal
52.1K followers · usually 551 views a post
Views
12.9K
Likes
87
Comments
11
Shares
8
Why it worked
The video uses a relatable 'office culture' trope to frame the product as a desirable, high-protein treat, making the brand feel approachable and fun.
Summary
A creator walks around an office pouring cereal milk into glasses for his coworkers. The video highlights the product as a fun office perk to showcase the brand's culture and product.
Structure
- 1Creator pours cereal milk for a coworker
- 2Creator pours cereal milk for another coworker
- 3Creator pours cereal milk for a third coworker
- 4Coworkers enjoy the drink
Product placement
Magic Spoon cereal milk is the central focus of the video, shown being poured and consumed.
On-screen text
Perks of working at a cereal company
Free refills of Cereal Milk
Protein delivered directly to your desk
Original caption
Cereal Milk refills all day long over here 🥣🥛 #cerealmilk #cereal #magicspoon #highprotein
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