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16.0Silent UGCProblem Callout hook
Hook
When the snack you wanted is gone from the fridge
@cliosnacks
12.4K followers · usually 2.5K views a post
Views
36.8K
Likes
5.5K
Comments
15
Shares
30
Why it worked
The video leverages a highly relatable 'office culture' pain point to create a humorous skit that naturally centers the product as a desirable item.
Summary
A group of office workers react with dramatic disappointment when they discover their favorite snack is missing from the office fridge. The video uses a relatable workplace scenario to highlight the brand's popularity.
Structure
- 1Worker checks fridge and finds it empty
- 2Worker walks down hallway looking for snack
- 3Worker checks desk for snack
- 4Worker checks meeting room for snack
- 5Worker looks defeated
Product placement
Clio Snacks are featured as the object of desire in the office fridge.
On-screen text
When the snack you wanted is gone from the fridge
Original caption
I need a 10 minute break, no one talk to me. 😭💔 #LoveIsland #giveme10 #cliosnacks #pov #relatable
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