Why it worked
The video taps into the popular 'what I eat in a day' trend, providing relatable, bite-sized content that resonates with the 'corporate life' audience.
Summary
A 26-year-old sales worker documents their daily meals while at the office. The video showcases various food items, many of which are Trader Joe's products, throughout their workday.
Structure
- 1Introduction to the daily food routine
- 2Morning coffee and egg bites
- 3Mid-day water and lunch
- 4Afternoon snack and dinner
- 5Evening bone broth and mints
Product placement
The video features several Trader Joe's branded food items, including veggie egg bites, tin trout, and organic chicken bone broth.
On-screen text
What I Eat During My 9-5
26 years old working in sales
& trying to lose the "Corporate 20"
8:30 AM
Coffee w/ espresso shot ☕
9:00 AM
Veggie egg bites
w/ sriracha 🌶️
11:30 AM
Chug water 💧
12:30 PM
Steak, white rice
& roasted green beans 🥩
1:00 PM
Tin trout w/ Tabasco 🐟
3:00 PM
Guava monster 👹
5:30 PM
Chuy's BYO tacos 🌮
(catered dinner)
6:15 PM
Beef bone broth 🦴
7:00 PM
Spearmint Z 🌟
(to keep me sane after an 11 hour day)