Why it worked
The video taps into a common consumer sentiment against dynamic pricing and offers concrete, albeit opinionated, suggestions for a popular fast-food brand, making it relatable and shareable.
Summary
The creator suggests three changes they would make if they were the CEO of Wendy's. These include bringing back the $4 for 4 deal, committing to never using dynamic pricing or AI, and updating the packaging.
Structure
- 1Bring back the $4 for 4 deal
- 2Commit to no dynamic pricing or AI
- 3Update packaging
Product placement
Wendy's: ACTS - it is a fast-food chain whose pricing and menu items are discussed. Removing it would change the video's subject. Coca-Cola: APPEARS - it is shown on the menu board as part of a combo meal. Removing it would not change what happens in the video.
On-screen text
HERE ARE THREE
IF I WAS
THE CEO OF
NO.1 I'D BRING
BACK THE 4
FOR $4
OF WHATEVER THESE
BIGGIE DEALS ARE
NO.2
EVERYONE WENT CRAZY
WHEN WENDY'S INTRODUCED
DYNAMIC PRICING
YOUR BURGER WOULD
BE MORE EXPENSIVE
THAN IT WAS
OR FOR DINNER
I WOULD MAKE
A 20 YEAR
THAT WENDY'S WILL
NEVER USE DYNAMIC
PRICING
OR AI IN
THEIR BUSINESS
ALTHOUGH THIS MIGHT
UPSET WALL STREET
ULTIMATELY IT'S GOING
TO WIN CUSTOMERS
IN THE LONG TERM
AND NO.3
THE BORING PACKAGING
AND BRING THE
FUN PACKAGING BACK