Metas new billing system

@calleja_k

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Meta Ads

Why it worked

The video provides timely and practical information about a significant change in a widely used advertising platform, directly addressing the concerns and potential impacts on advertisers.

Summary

Meta is changing its billing system for advertisers starting in April. Instead of charging accounts as they spend, Meta will now send one monthly invoice. This change may benefit businesses with lower cash flow but could cause others to lose out on credit card rewards.

Structure

1Introduction of Meta's new billing system
2Explanation of the change from spin-as-you-go to monthly invoicing
3Discussion of benefits for cash flow and potential loss of credit card rewards
4Conclusion that the impact depends on the business

Product placement

The video discusses Meta's new billing system for advertisers, explaining how it will change from a pay-as-you-go model to a monthly invoicing system.

On-screen text

Metas new billing system

Original caption

#meta #ecom #metaads

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Transcript

Metas new billing system. If you're running ads on Meta and you haven't heard yet, starting in April, they are changing the way they're billing and their invoices system. It's going to work. Right now currently, it's kind of a spin as you go and Meta will charge your account as your accounts are spending. And a lot of people benefit from this because the credit card points or the cashback depending on what card you have linked to your ad accounts. But they are now switching over to more of a traditional invoicing system where your ads will spend all month and then they will send you one invoice at the end of every month. Overall, I don't think this is a good or a bad thing. I think it kind of just depends on your business because for smaller businesses with less cash flow, it is going to give you more cash flow throughout the month. However, a lot of people are going to lose out on those credit card points.