I think Reddits might be the new meta

@calleja_k

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SoundTikTok sound · original sound - calleja_k

Promoted product

Reddit ads

Why it worked

The video likely performed well due to its relatable content about advertising performance and the creator's vulnerability in questioning their own success. It taps into the common desire for effective and affordable advertising platforms.

Summary

The creator shares their surprisingly successful experience running ads on Reddit, achieving a 5.2 ROAS with a low CPM. They are questioning if this success is due to luck or if Reddit ads are genuinely effective for their campaigns.

Structure

1Introduction to Reddit ads as a potential new meta
2Sharing personal ad spend and ROAS data
3Highlighting the simplicity of the campaign setup
4Discussing low CPM and high impressions
5Questioning the success and seeking community input

Product placement

Reddit ads: ACTS - used to run ad campaigns, generating revenue. Removing it would change the video's core message about ad performance. The video shows data from Reddit ads, indicating they are being actively used and their performance is being analyzed.

On-screen text

View Setup CTR Amount Spent Purchase ROAS (. Average Value: P. Need Help?

Original caption

#meta #ecom #metaads

More from @calleja_k

More breakout videos from this creator.

Transcript

I think Reddits might be the new meta, but I want to know if I just got lucky or if anybody else has tried Reddits. I got 1400 spent and for anyone who doesn't know, their row us is in percent form, so it's actually like a 5.2 row us. But it's literally one campaign, one ad set and I put one static creative in there and this is what it's doing. Also the CPM is already $7, so it's tons of impressions for very cheap. But I don't know if I just got lucky or if this is like all ready campaigns cuz I've never ran a campaign on here before.