Joe Budden

@durumalarms

87.1K followers · usually 815 views a post

Views

3.4K

Likes

209

Comments

28

Shares

38

SoundTikTok sound · original sound - durumalarms

Promoted product

Joe Budden Network

Why it worked

The video effectively demonstrates the power of organic content by showcasing a successful business model that prioritizes content creation over paid advertising. It provides a clear, actionable strategy for brands to leverage their existing successful content as a growth multiplier.

Summary

This video explains how the Joe Budden Network generates significant revenue through organic content, highlighting that proven content with audience engagement is more valuable than paid advertising. It uses examples like a restaurant promotion to illustrate how content that already works can be amplified by ads, leading to substantial returns without upfront advertising costs.

Structure

1Introduction to Joe Budden Network's success without ads
2Explanation of proven content and audience validation
3Example of a restaurant promotion generating views and revenue
4The concept of ads as a multiplier for proven content

Original caption

@Joe Budden and the @JoeBuddenNetwork built a $20M media empire off content people can’t stop watching. And he’s never run ads. That’s not a flex. That’s the gap. 70,000 people pay him monthly. Over $1M/month on Patreon. Why? Because the content works. People clip it. Share it. Debate it. That’s proven creative. Most brands use ads to test content. But when content already works, ads become a multiplier. Make content first. Then run the winners. Comment “JOE” and I’ll send you 100 ideas.

More from @durumalarms

Product placement

Joe Budden Network (ACTS - it generates content and revenue, and is the subject of the video; removing it would change the video) Patreon (ACTS - it is used to receive payments from subscribers; removing it would change the video) NBC (APPEARS - it is a logo on a building; removing it would not change the video) Joe Budden (APPEARS - it is a name on a billboard and a signature; removing it would not change the video)

Call to action

Comment JOE for a list of 100+ ideas

On-screen text

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Transcript

Joe Budden The gap between $20M and $200M is one decision. Joe Budden Network media empire off a content people can't stop watching. And he's never run a single ad. That's not a flex. That's the most expensive gap in his business model right now. I spent years studying how brands turn content into revenue. This is the clearest case I've seen of proven content with zero paid media behind them. People share it, debate it, quote it, and it moves on its own. That's not luck. That's proven content. Proven content is the most valuable media asset that you can own. And that's because creative risk is already gone. The audience already told you by engagement it works. Here's what I can't get past. A restaurant in Jersey was mentioned on the pod. They clipped the content, put their money behind it and generated over 350,000 views. And even if only 0.1% of those people actually come in, which is 350 people at $200 average spend, that's $70,000. That's 70 bands. What a network that owns the content, zero ads. But here's what most people get wrong about ads. They run ads to see if their content works. But the JBN already knows their content works. 70,000 people told them their content works. The engagement told them that the restaurant in Jersey told them at Bebe Prime that the content works. It wouldn't be a risk to run ads, it would be a multiplier. Stop creating ads, create content. And when that content works, run it as ads. If you're a brand stuck on what content that converts and you're not running ads, I'll send you a list of 100+ ideas.