There are only 2 Things the matter in Early stage fundraising

@naomigoez

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Why it worked

The video provides actionable, counter-intuitive advice on fundraising by focusing on psychological drivers (momentum and FOMO) rather than just financial details. This unique perspective, delivered concisely, likely resonated with founders seeking a competitive edge.

Summary

The video explains that the two most crucial elements for early-stage fundraising success are momentum and FOMO (fear of missing out). Founders should focus all their efforts on creating and maintaining these two factors throughout the fundraising process. Instead of just detailing how funds will be used, founders should leverage investor questions to highlight existing demand and the critical inflection point their company is at, thereby driving momentum and FOMO.

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Original caption

It’s so easy to lose the plot during a raise or to over optimize any one small thing… but at the end of the day, these are two elements to oriente yourself around #venturecapital #fundraising #earlystage #preseed #startups