@paulylong — 387x breakout

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Let's suck the marrow out of these bones.

@paulylong

3.8M followers · usually 311.9K views a post

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39.5M

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2.2M

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Why it worked

The video leverages the 'extreme' nature of the creator's diet and the visceral, sensory experience of eating bone marrow to capture viewer attention.

Summary

A man breaks a 72-hour fast by eating bone marrow and drinking bone broth. He describes the experience and struggles with getting the marrow out of the bones.

Structure

1Introduction to the meal after a 72-hour fast
2Eating the bone marrow
3Struggling to extract marrow from the bones
4Enjoying the bone broth
5Closing remarks

On-screen text

Bone marrow

Transcript

Let's suck the marrow out of these bones. Oh my god. I just completed a 72 hour fast water only and this is my first meal back. I got the broth here, I got the bones with the marrow here. Let's dig in. Burnt that one. Still delicious. Just want to show you guys. Why did I burn so many of these? How did that happen? Wow, look at this one. So the problem with a lot of these is that this is hard on the end so it doesn't there's no airflow to get it through so you got to get in there with like a mini spoon or something. I don't know how else to do it. Oh, this one's perfect. Look at this. Look at how creamy what. Oh. Wait. Watch. Watch. Yo. What the heck is that thing? It's like an artery or something. Okay, ready? Oh man. Wow. That one was perfect. Oh. Got it. Yo. Oh man. Look at the bone marrow drying on my lips. Wow. Oh my goodness. Oh my goodness. Oh my gosh. Holy moly, dude. That was epic. Here we've got some of the delicious bone marrow in the oh in the broth. Spilled it. That's heaven. All right y'all. I'm going to go clean up. I'm a mess. Feel like I just took a bath in a candle. See ya.

Original caption

That last one😮‍💨