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Replying to @cool the best snack ever
@paulylong
3.8M followers · usually 311.9K views a post
Views
35.3M
Likes
953.2K
Comments
12.0K
Shares
43.7K
Promoted product
Rikmat Rollmops
Why it worked
The video leverages the popular ASMR trend and a direct response to a viewer request to create an authentic, low-friction product showcase that feels like a personal recommendation rather than an ad.
Summary
A creator performs an ASMR-style taste test of a jar of pickled herring rollmops in response to a viewer's request. He eats several pieces of the fish directly from the jar using toothpicks.
Structure
- 1Creator opens a jar of rollmops
- 2Creator eats a piece of onion
- 3Creator eats several pieces of rollmops
- 4Creator gives a thumbs up
Product placement
Rikmat Rollmops jar is held and consumed throughout the video.
On-screen text
Replying to @cool the best snack ever
Original caption
Replying to @cool the best snack ever #rollmops #Foodie #asmr
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