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pov: running my sold out cookie business at 21

@caitscookiess

216.4K followers · usually 82.9K views a post

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6.9M

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597.3K

Comments

862

9.9K

Selling · Course / Info

3-Day Prep method

https://linktr.ee/caitscookiess ↗

Why it worked

The video uses high-satisfaction ASMR-style visuals of baking to build authority, then pivots to a low-friction lead magnet (commenting a keyword) to capture interested viewers.

Summary

A home baker documents the process of preparing 600 cookies for a large order in her home kitchen. She uses the video to promote her 3-Day Prep method for other home bakers looking to scale their businesses.

Structure

1Stacking butter blocks
2Melting and mixing ingredients
3Hand-mixing thick dough
4Portioning and storing dough
5Final stack of boxes

Product placement

The creator promotes her '3-Day Prep method' via a call to action in the caption.

Call to action

If you’re a home baker who want to turn your hobby into real orders and actually sell out, comment SYSTEM.

On-screen text

pov: running my sold out cookie business at 21 10 am we have 600 cookies to prep today, this is the most orders I've ever taken I have volunteers helping roll dough, which is the only reason I could say yes to this may starting with brown butter chocolate chunk I also have my assistant baker helping hand mix because my arms genuinely would not survive this alone I used to go back and forth between hand mixing and the stand mixer, but switching bowls slows everything down 1 pm cinnamon roll cookies these smell so good, but this dough is SOO thick to mix by hand 4 pm red velvet next and this dough is even thicker 9 pm making toffee for my new thin cookies see u tomorrow!!

Original caption

hand mixing 600 cookies today🍪👩‍🍳 If you’re a home baker who want to turn your hobby into real orders and actually sell out, comment SYSTEM. I’ll send you my 3-Day Prep method and the exact system I use to run my cookie business from my university kitchen and stay organized while baking large order days. #bakingbusiness #cookiebusiness #homebaker #asmr #baking