Meet Cricut Joy 2

@cricut_sg

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Why it worked

The video effectively demonstrates the versatility and ease of use of the Cricut Joy 2 by showcasing a variety of creative projects. The 'soft sell' approach, focusing on the creative possibilities rather than a hard pitch, makes it appealing to a DIY and crafting audience.

Summary

This video showcases the Cricut Joy 2, a compact cutting machine that can cut, write, draw, and score. It also demonstrates how it can be used with an inkjet printer to create full-color stickers, and highlights its ability to personalize various items like mugs, notebooks, and t-shirts.

Structure

1Introduction of Cricut Joy 2
2Demonstration of cutting, writing, drawing, and scoring
3

Original caption

Add a pop of personality with Cricut Joy™ 2! At 4.5 inches, it's the next generation of our ultra-compact cutting machine — perfect for quick, everyday projects like custom cards, simple decals & labels. Plus, it now works with your home inkjet printer to create full-color stickers. The machine comes with must-have materials and tools, so you can make up to 35 projects right out of the box. From organizing your home to making last-minute gifts, Cricut Joy 2 is the ideal machine for crafting in any space. Available now.

More from @cricut_sg

Product placement

The Cricut Joy 2 machine is shown and demonstrated throughout the video. Its capabilities for cutting, writing, drawing, and scoring are highlighted, along with its use for creating stickers with a home inkjet printer. Various personalized items made with the machine are also shown.

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On-screen text

cricut joy 2 cricut cricut.com Certain machine functionality requires additional tools & materials, sold separately. cricut cricut.com Now Available Shop Now Cricut Joy 2

Transcript

Meet Cricut Joy 2. The next generation of our smallest cutting machine with huge potential. It precision cuts, writes, draws, and scores. Plus, it works with your home inkjet printer to help you make full-color stickers. The machine comes with must-have materials and tools, so you can make up to 35 projects right out of the box. From organizing your home to making last-minute gifts, Cricut Joy 2 is the ideal machine for crafting in a pop of personality with Cricut Joy 2! Now Available. Shop Now. Cricut Joy 2.